My answer to that question is, “Your friends may be in hell with you, but they won’t be your friends.”
The reason for this is because friendship, love, kindness, and the like, are good things, and all good things come from God - because God alone is good.
And God won’t be in hell. Hell is a place from which God withdraws his presence.
God does not send anyone to hell. What God does, is give everyone the freedom to choose. He doesn't force himself on anyone and He respects our choices. Those who choose to reject God, reject all that He is and all that He does and all that He offers. The consequence of that choice is ultimately a place without anything good.
So hell will be a place with all that is left over: evil, hatred, envy, anger, bitterness... definitely not friendship or love.
But as Scripture says: “No eye has seen, no ear has heard, and no mind has imagined the things that God has prepared for those who love him.” 1 Corinthians 2:9